The search by keywords is the foundation of any SEO work. The choice of keywords is more important than capital in the SEO of a website.
This stage of the SEO work can guarantee success or failure of all actions to be implemented to increase the visibility of a business on the Internet. Identification of keywords must be considered a market study, and like all markets, each tag includes a target (potential quantitative and qualitative) and competitors. Thus, the search keywords must be able to identify the markets that will be most beneficial for you in terms of time and money. A poor selection can lead to hours of work reduced to nothing. A major reason for the importance of this request, is the number of users typing keywords into a search engine.
Thus, like any good marketing guy who respects himself, we have to establish a plan of attack to achieve this “market research”.
A good keyword should be selected based on several criteria. We have seen that it takes a request, i.e. the keywords chosen for your referencing should correspond to a request from users. In the best case, you must choose keywords entered by most Internet users, unfortunately it’s more complicated than that!