On page optimization is one of the very first step of SEO which every webmaster should look into. The choice of keywords or keyword phrases (more than 2 words) is central to any strategy for internal optimization (One Page). You need to choose keywords for which competition is not excessive but the demand is real and important. Thus, you have to search for keywords other than generic terms on which it is difficult to position them in the short or medium term. It’s not really that you cannot reach the front page of Google results or Bing on generic terms. But it’s going to take considerable time and require much patience.
It probably won’t even take you an hour to learn and implement some of these on-page optimization techniques.
But you may ask me, why it is so important? – Well literally speaking, if you can do proper on-page optimization for your website you can not only rank well in a search engine but also can increase the overall readability of your website for your visitors. A search engine that focuses on you, ensure that your site is relevant to what the user sought to, and whether there’s a lot of incoming links, chances are that your site has quality content that the user is looking for.