The concept of social marketing refers to the set of strategies that are carried out aimed at modifying the behaviors, attitudes or behaviors to improve the social structure or specificities of the population.
Just as business marketing, social marketing was developed from research and analysis of data collected in the field. In this case, the social marketing study and analyze social issues and public interest realizing the subsequent intervention in society to improve the same and living conditions of people with scarce resources.
The Social Marketing, that is, cause related marketing or non-profit Marketing and Marketing of Social Media is ultimate goal to increase sales of the organization that uses it. Continuing with references to the confusion between the concepts of Marketing, at Microsoft Partner Network, entitled “Social Marketing, to develop their business, ” explained that ” social media can benefit from greater exposure, increased traffic web sites, better search engine ratings … “and, later,” there is no perfect way to make Social Marketing