In today’s competitive environment, the effectiveness of online advertising campaigns is decreasing very fast. While some companies, particularly the big portals are devoted to compensate the loss of effectiveness with a greater presence in all media, those who lack the financial resources need to fight using a strategy similar to guerrilla war that frontal attacks.
The e-mail marketing has suffered greatly in recent times due to poor practice by unscrupulous tools dedicated to sending mass unsolicited messages (spam). However, since a few months, experts have agreed on one important point: As Internet users gain a greater “Internet culture”, it is easier to reach them via e-mail while respecting their right to intimacy and privacy. That is, the future of email marketing becomes a promise, if we know our efforts to put limits on journalists.
Therefore, it is time to dust off the old manuals and get prepare to write emails that really persuade our customers as possible, otherwise we would be lagging one of the most important resources that Internet offers us. As always, common sense is our best ally when it comes to getting down to work, but it is worth to synthesize our experience in five golden rules that, if used correctly, can build a good bridge to effective communication. In all aspects First, do not send electronic mail to those who refuse to receive it. It’s as simple as that. It will save you legal problems, a bad image and also a lot of money in bandwidth and time. Second, take care much of your advertising messages do not seem to be a spam. We all know what they look like spam messages and just this is how NOT have to be ours, unless we want the recipients do not bother to read them.
